clearly the newspapers matter in local elections and can matter in low turnout primaries. the "des moines register" and caucuses is gold. the argument is it's not just saying, hey, votes for this guy, a newspaper like the "times" makes arguments in favor of a candidacy, which can get picked up by others and commentators. does that just disappear into the echo chamber? >> i think it largely does. i agree with lauren. i would point out that many of these editorials are substantive in their pointing -- they're pointing out important stuff which goes to our last conversation. i'm not sure about the "des moines ridgester's" endorsement. i don't know how many people are really left who are in that persuadable category -- >> about 12. >> right. so 12 people -- >> in ohio -- >> maybe that will make a difference. >> i think you have to make tv ads out of joan doermof endorsem to have impact. >> they don't have the impact they used to. >> i think tv sad a good idea except that a lot of people will have no power this week and won't see them. lauren, michael, thanks for an interesting